| Customer insights with respect to preferences, perceptions, needs, identity and expectations are becoming increasingly important to any business. Gathering proper market insights has become a prelude to all other activities at any cor-porate house that wants to cash upon the Great Indian Consumer. Samsung Brandwagon, the Marketing Club of IIFT, is organizing this cus-tomer insight related exercise wherein a potential customer is asked to become a part of an academic exercise in a Marketing Fair. Using various techniques like informal chat, disguise games etc that put the customer at ease, teams would compete to gain customer insights. The Event This year VASTUTVA begins with a research design competition followed by an exhaustive data collection activity in NCR on 13th and 14th November. Thereafter final presentations would be held on the 15th of November 2009 at the IIFT Delhi campus. |
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| This event is brought to you by Samsung | |||
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| 1.The contest is open only to students of management institutes. 2.Each team can have a maximum of 3 members. Members need not be from the same institute. 3. The cover page should contain the name of all the team members, insti-tute’s name and contact details of members, both email and mobile num-bers. This information should not be mentioned in any other page. 4. The team is required to submit a soft copy to Vastutva.iift@gmail.com. Subject line of the mail should be: Vastutva _TeamName_InstituteName. 5. An individual cannot be a member of more than one team. 6. Only one entry per team is allowed. |
| 1.Deadline for submission is 11:59:59 PM, 7th November, 2009.
Deadline extension will not be entertained under any circumstances. 2.The shortlisted teams for the marketing research exercise during Quo Vadis will be notified by email before 11:59:59 PM, 9th November, 2009. |
The best 2 projects will be awarded certificate of merit and the following cash prizes - 1. Rs. 25,000 2. Rs. 10,000 |
Please Download pdf here -
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Contact Details |
Click here for Vastutva round 1 results -
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