The introduction of a wide range of online and offline marketing channels have decreased average attention span of the Indian consumer. Besides direct competitors, a marketer’s communication with his targeted customer is also under attack from a host of copycats and imitators who add to the clutter and the confusion in the consumer’s mind. Due to this inability to break through, the Indian consumer has lots of unanswered questions on the claim of quality at the price differentials on offer. Is there a way to break through this clutter and talk to your customer? |
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1. Mr. Sanjeev Asthana (President and CE, Agro and Food Supply Business Reliance Retail)
2. Mr. Atulit Saxena (COO, Future Brands)
3. Mr. Kishore Chakraborti (VP, McCann Erickson)
4. Mr. T.S.MOhan Krishnan (Senior VP, IMRB International)
5. Mr. Jaspreet Bindra (Regional Director, Microsoft India)
6. Mr. Sumeet Pahwa (DGM - Marketing, Tata Docomo) |
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