| A core marketing event, Dwijanma gives you the opportunity to re-build a brand from scratch.It’s a challenging game where you are required to re-launch a popular brand which is now losing/lost its market presence. The event aims to gauge the branding skills of the future marketing managers. You will be required to present a detailed strategy for the re-launch which is aimed at regaining its market position.Check the downloads sections for further details |
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| This event is brought to you by Samsung | |||
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| 1. Each team can have at most 3 members, all of whom should be from the same college. 2. Subject line of the mail: ‘Dwijanma _TeamName_InstituteName’ 3. All the files should be zipped in a folder named Dwijanma_TeamName_InstituteName and attached with the mail. Your folder should consist of all the analysis you have done, including the workings, if any. 4. The entries should be emailed to brandwagon.iift@hotmail.com 5. An individual cannot be a member of more than one team. 6. Only one entry per team is allowed. 7. The maximum number of slides in the first round is 20. Please use the ‘Add Notes’ section to give relevant details for proper understanding of your slides. |
| 1.First Round Deadline: 7th November, 11:59:59PM 2.Round 1 Results: 9th November, 4PM 3.Finals: 14th November |
Download Dwijanamacases.zip
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